Market Development
• Access to Markets (AtoM): provides established and emerging producers with access to national and international markets through trade events.
• Access to Festivals (AtoF): provides established screen content providers with support to attend festivals they are participating in.
• Market Development events: support for network building through events such as receptions and producer roundtables in Manitoba and outside the province.
Marketing
• Increased promotion of Manitoba's production industry to our local community and at national and international levels often in partnership with Manitoba Film & Music.
• Development of promotional tools: Web-based marketing and the Manitoba Film & Television Production Guide.
Business Development
• Professional Development Fund (PDF): Professional development support specific to the screen industry.
• Speaker Series: leading industry experts are brought to Winnipeg from across the globe to share their knowledge.
• Corporate Capacity Growth Program (CCGP): comprehensive strategic plan development program for Manitoba's production companies.
Research and Evaluation
• Evaluation of the Project
• Ongoing economic and market data collection occurs regularly and published to ensure timely access to industry information.
Projected Benefits
This initiative will expand, diversify and maximize the capacity of the Manitoba screen industries through professional and corporate development, and local, national and international marketing and promotion. Through the use of interactive technology, combined with traditional media and marketing initiatives, the project will empower industry stakeholders to establish and solidify their existing market share of the lucrative global entertainment industry. Through corporate development, this initiative will ensure that indigenous companies and artists are partnered with applicable business tools to create and sustain diverse and healthy sound and film industries in Manitoba.